Author: Dr. Jerry Lanier

Acronyms for Dentist Earners: BAD (Broke Ass Dentist) RAD (Rich Ass Dentist)

Believe it or not this is what determines whether kids make the decision to choose dentistry over another profession. It’s called expected ROI on your time and education, which isn’t cheap. Unfortunately some highly competent clinicians are operating just like the acronym for JOB (Just Over Broke). By and large most people with jobs regardless…
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Should you ask vendors to call you Doctor vs first name?

I have a very definite YES and very strong feeling about this topic. Being an African America dentist I should have given it more thought before I graduated but hadn’t till my Jamaican classmate mentioned soon after graduation that he had corrected someone, a vendor or whomever he was doing business with regarding a preference…
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Marketing is EVERYTHING we do…Engineer the Experience

Most people think of marketing as a department where they work and the actions taken by that department. But marketing is a Mindset that should drive ALL our actions. Where we locate our business, who we intend to serve, how we want to serve them, how fast, how do we want to appear, what time…
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Fear of Losing can keep you from Winning!

It’s that basic fear that we all have when it comes to the “unknown”. And the unknown can be anything but because we don’t have experience to reflect back on we cannot know what to expect. It can be something very valuable for our growth and development as a business entrepreneur but we cannot make…
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