How I Built Success with Selling, Standards, and an Engineered Experience

The key to building a successful business: intentional selling, training, and setting high standards. Learn how to create an “engineered experience” that ensures predictable outcomes, train your team to exceed expectations, and enforce standards that reflect your values. Dr. Lanier shares personal insights and real-life examples, including why “what you tolerate is what you’re going to get” is a mantra every entrepreneur should live by. If you’re looking to grow your practice or business, this video is packed with actionable advice to help you achieve success.